Why JCPenney’s New Marketing Strategies Revitalizes the Retail Industry

Why JCPenney’s New Marketing Strategy is Revitalizing the Retail Industry J C Penney History of J C Penney J.C. Penney, an American department store company, has a long history dating back to 1902 when it was founded by James Cash Penney. Penney’s first store, the Golden Rule Store (starbucks today), was opened in Kemmerer Wyoming. … Read more

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